Mattel announced a partnership between Hot Wheels and Ferrari at Spielwarenmesse, the largest international trade show for toys and games. This is the luxury car brand’s first collaboration with Hot Wheels in more than ten years.
Collectors can expect models of classic Ferrari cars and newer, technologically advanced models manufactured for the road and the racetrack. The collaboration will be launched this spring, with more releases throughout the year.
Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have collaborated since Hot Wheels debuted in 1968, and together, they have released 26 models. This year’s product line will include limited edition models, RC models, and 1:64 die-cast cars available through major retailers.
“It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while, at the same time, creating something extra-special for collectors to appreciate,” said Roberto Stanichi, Executive Vice President of Hot Wheels and Head of Vehicles & Building Sets at Mattel, “We look forward to seeing the world’s reaction to our vision for some of the most beautiful rolling works of art in automotive history, crafted by our team of design experts that can do it better than anyone else can.”
The collaboration will be available in stores this spring. You can learn more about the collection and preorder die-cast models at hotwheels.com/ferrari.
