Jilly Bing, the company known for creating dolls and toys celebrating Asian American heritage, debuts an Asian Caucasian doll named Riley.
According to the New York Times analysis of the 2020 Census, over 3.5 million Americans identify as mixed-race Asian. The Riley Doll gives a growing number of children a doll that they can see themselves in.
As the number of Americans identifying as mixed-race Asian grows, The Riley Doll offers children a reflection of their experiences, showing they can be 100% Asian, 100% Caucasian, and 100% themselves.”
— Elenor Mak, Jilly Bing founder
This doll is following the successful release of Jilly Bing’s flagship doll, Jilly, which launched in 2023. Jilly Bing’s mission is to create loveable Asian American characters that reflect the diversity of today’s community — in appearance, backgrounds, interests, and personalities.
“The Riley Doll was created in response to strong consumer demand, as a mixed Asian doll was the top request from the Jilly Bing community,” Mak says. “For so many of us, growing up meant feeling pressured to choose one side of our heritage.”
The company aims to broaden cultural understanding in a fun, lighthearted way, engaging Asian American children and beyond.
The Riley Doll is $68 and available for preorder. It will ship in December. To learn more about this company, or preorder Riley, visit jillybing.com.
