Fans in Houston, Texas, of the hit TV show Bluey are in for a treat — CAMP, a retailer known for its unique family experiences, is opening a permanent retail space in The Galleria and will have the Bluey x CAMP immersive experience held at the location starting in February of next year.
The toy store, which also has a party venue and theatrical space, will have its signature Magic Door, which will open to reveal Bluey’s house. Visitors will be able to explore the various rooms and play games like Keepy Uppy and Magic Asparagus, climb through a two-story pillow fort, and find hidden Easter eggs from the show throughout the experience. At the end of the experience, fans can participate in a meet-and-greet with Bluey and Bingo and shop the Bluey x CAMP exclusive collection. This opening at The Galleria marks the fifth stop on the tour for the event, and timed entry tickets are available to purchase starting today.
Similar to other CAMP stores, the new location will feature a space called the CAMP Canteen, which holds a party venue, a slime station, and one of CAMP’s signature trucks. Customers can also purchase toys, accessories, and clothing in the space and find the Magic Door that opens to each themed experience.
Jenica Myszkowski, CAMP’s CEO, shares her excitement for the new location: “Opening our brand-new CAMP store in Houston is a huge milestone, and we couldn’t be more excited to bring the magic of CAMP to Southeast Texas, further expanding our regional footprint! We’re here to spark joy, inspire play, and create unforgettable memories at The Galleria!”
Stephen Davies, Senior Vice President of Global Licensing at BBC Studios, adds, “What a fun way to start the new year! We’re happy to have Bluey x CAMP as the first-ever experience behind the Magic Door at the new CAMP store in Houston. Bringing Bluey fans together inside Bluey’s beautifully recreated home at CAMP has offered fans of all generations a truly memorable adventure to enjoy together.”
For more information on the new CAMP location and the Bluey x CAMP experience, visit the CAMP website.
