Mattel Introduces 2-in-1 Fashion Experiences to its American Girl Doll Brand
Mattel expands its popular doll brand, American Girl, by introducing reversible outfit accessory sets for the Truly Me line. American Girl Truly Me Style Flips are now available, offering six sets featuring a 2-in-1 fashion experience.
Consumers can play and display dolls whose outfits offer a two-in-one experience. The Style Flips collection offers three outfit sets and three accessory sets that flip to reveal a completely new look.
Compatible with all American Girl dolls, the Style Flips line debuts with three outfit sets: the Glam Sparkly Concert Outfit, the Glam Pink Cowgirl Outfit, and the Glam Shimmering Ocean Outfit ($36 each). The line also includes Backpack and Accessory Sets ($32), each featuring a reversible bag and accessories that complete the look.
Each outfit and accessory set offers endless possibilities for fashion and playtime. To learn more about the American Girl Truly Me Style Flips, visit americangirl.com.