There’s nothing quite like an ice-cold ICEE — except perhaps an ICEE Squishi.
Incredible Group is partnering with The ICEE Company to introduce new Squishi collectibles. The toys will resemble the iconic ICEE look, color, and fruity scent.
As a part of Incredible Group’s growing Squishi line, it has official licensing with The ICEE Company by Design Plus. The Squishi toys mimic ICEEs in exquisite detail, including the packaging, colors, and opacity. They come in bright red and blue to represent the two classic flavors, blue raspberry and cherry.
It has been a real joy to work on brands we know and love while delivering a modern twist for consumers. ICEE is synonymous with nostalgia for a lot of us, and we’ve made sure to keep its iconic essence in these Squishies."
Saul Sacks, President of Incredible Group.
The toys are perfect for squeezing, collecting, and displaying, offering a new way to enjoy the classic brand even more.
“We’re always looking for new ways for ICEE fans to enjoy our iconic slushies,” says Elisha Joffe of Design Plus. “Incredible Group has been a great partner to work alongside to transform our product into this squishy, tactile format.”
ICEE Squishi will be available at specialty retailers in the U.S. and Canada at a later date. For more information about this partnership, visit incrediblegroup.com, icee.com, and dplicensing.com.
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