games

Kids Can Interact with XOX Kweenie on Roblox Through e.l.f. Collaboration

Fans of XOX Kweenie can turn to Roblox for a uniquely royal experience thanks to a partnership with e.l.f. cosmetics. Players can interact with XOX Kweenies characters within Roblox’s game Bayside High School starting Nov. 2.

Crafted by Gamefam, the unique in-game experience allows players to collect e.l.f. branded makeup, interact with the Kweens, and obtain exclusive in-game XOX Kweenie outfits and accessories. Users have the opportunity to complete four interactive quests in e.l.f. Up!, Bayside High School, and Roblox’s original game. Gamefam, e.l.f. cosmetics, and Moose Toys, XOX Kweenies’ parent company, hope to encourage kids and their families to be their authentic selves. The collaborative partnership aims to celebrate self-expression as players celebrate their true selves.

The activation with Bayside High School is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile devices, and tablets. To enroll in the fun, visit roblox.com.



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