Let’s Get Phygital: 10 New Toys from The Digital Playground
The Digital Playground is where technology and play converge! From vintage arcade games to outdoor movement-inducing machines and everything in between, here are 10 of the latest and coolest toys that retailers and consumers can look forward to this year.
PAC-MAN ARCADE PRO PINBALL
This Pac-Man-inspired pinball machine has all the excitement of the arcade and is ready to play at home. It features working bumpers, has Pac-Man music, and keeps track of scores to keep the competition going.
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HOLOTOYZ PAW PATROL AR STICKERS
These stickers come to life in augmented reality (AR) when scanned with the free HoloToyz App. There is also a camera feature where kids can pose with Spin Master’s PAW Patrol pups.
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FINDERS CREEPERS FROM MICRO GAMES OF AMERICA
This family-friendly tabletop board game is the first in MGA’s App-Vanced lineup. It includes a physical board and a virtual element so families can hunt monsters around their homes.
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SPY GUY HIDDEN OBJECTS DELUXE EDITION
Gamers take on the role of Spy Guy and attempt to beat 120 secret-filled levels in this hand-drawn Nintendo Switch Game inspired by the physical board game.
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WHEEL OF FORTUNE ELECTRONIC GAME
One of the most well-known game shows is reimagined as an electronic hand-held game featuring two modes and 300 puzzles.
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AVAILABLE: SPRING 2025
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WORLD’S SMALLEST GIGAPETS
Kids can adopt CompuKitty or Pixel Puppy and unlock the World’s Smallest GigaPet for an on-the-go virtual friend that offers endless gameplay and companionship.
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SOCCER DASH
Kids can play soccer at their level with this AI-powered reaction-based training game. It combines smart technology with athletic skills to keep kids active and challenged.
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AVAILABLE: SPRING 2025
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RUBIK’S CONNECTED X
Puzzlers can connect the cube to a phone via Bluetooth to start tracking their speed and solve times. Use the app to interact, play, and challenge others to Rubik’s battles.
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TOMY GAMES HUMAN CONTROLLER
Guide your partner through challenges with Human Controller. Take turns wearing the headset, which doubles as a blindfold. Choose from five exciting games.
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GIGAPETS
The classic virtual pets have been upgraded with enhanced, handheld, on-the-go gaming features. Kids can learn to playfully practice emotional and social skills while interacting with new characters including VirtualUnicorn and Floppy Frog alongside reimagined versions of CompuKitty, PixelPuppy, and TechT-Rex. Additionally, Bigfoot, Nessie, and Mothman join the lineup this fall as the mysterious new…
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A version of this feature was originally published in The Toy Book’s 2025 International Innovation Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
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