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MGA Entertainment Launches New Toy Collections Ahead of Holidays

MGA Entertainment is launching new toys from some of its most popular brands, including L.O.L. Surprise!, MGA’s Miniverse, Rainbow High, and Yummiland, as the holiday season kicks into high gear. 

“Along with the magic and joy that the holidays bring, there is often an unavoidable sense of stress when it comes to gift giving,” says Isaac Larian, Founder and CEO of MGA Entertainment. “Concerns around affordability, lead time, and availability tend to grow the closer we get to Christmas. So MGA is proud to announce its newest innovative collections that provide a solution, ease that holiday gifting stress, and add to the whimsical excitement of the winter season.”

Two sets of Tots are joining the L.O.L. Surprise! collection this holiday season. The L.O.L. Surprise! All-Star Sports Vault Collection Tots includes a lineup of 12 fan-favorites from the All-Star Sports series, including Cheer dolls, Soccer dolls, Baseball dolls, Football dolls, Basketball dolls, and Tennis dolls. MGA is also feeling festive with the L.O.L. Surprise! Holiday Surprise! Tots, which come in reusable holiday ornament balls. There are two limited-edition dolls in this collection that come with an outfit, an accessory, shoes, and a secret message sticker.

MGA is also adding new products to two other collections of dolls. The Rainbow High Creative Crystals doll comes with a kit to make five crystal accessories, including a purse, earrings, sunglass, a headband, and a ring for kids. The Yummiland Lip Gloss Doll collection is also getting bigger, with seven new Yummi dolls that each come with a kit to make a special lip gloss. This collection features two mystery chase characters with surprise flavors.

The Miniverse is also expanding, with the Make It Mini Makeup (previously covered by The Toy Book), which includes real, working makeup; the Make It Mini From Scratch, which includes supplies to make realistic dessert and baked goods replicas using ingredients; and Make It Mini Cafe Series 4, which includes a new lineup of mini food items including Halo-Halo, Tanghulu, a Bacon-Wrapped Hot Dog, and more. 

These toys are available now at Amazon and other mass retailers.



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