Moose Toys continues its European growth strategy by expanding to Spain and Portugal. With expansion in the UK, France, and Germany, the company’s move to the regino follows its recent announcement of implementing direct-to-retail operations in Mexico.
Roberto Garofani will lead the Iberian expansion as Vice President and Head of Spain & Italy; he has more than 30 years of experience. Marketing Director Irene Sotillo and Senior National Account Manager Albert Massuet will assist Garofani in laying the groundwork for Moose Toys’ growth in the region.
Alongside the expansion, Moose Toys continues to succeed in the European market. Moose Toys was the most-awarded toy company at the UK Toy Industry Awards, taking home three of the 11 awards. The company received awards for popular brands such as Mr. Beast, Bluey, and Little Live Pets across various toy categories.
“Our direct expansion into Iberia is an important moment for Moose as we continue to build on our growing success in Europe,” said Ronnie Frankowski, Global President of Moose Toys. “We’ve assembled a world-class team to lead this next chapter as we elevate our presence in the region.”
“We are deeply grateful to Famosa for helping to establish the Moose brand in Spain over the past 14 years, providing a strong foundation for this next evolution,” said Emily Maclennan, General Manager of the UK & EU at Moose Toys. “Our focus now is to bring our beloved brands closer to Spanish and Portuguese families while building strong partnerships with retailers.”
For more information about Moose Toys, visit moosetoys.com.
