The Pokémon Company plans to expand its brand by collaborating with Aardman for a future project. Aardman will bring its unique style of storytelling to the Pokémon universe with a special project launching in 2027.
Founded in 1976, Aardman is a multi-Academy Award and BAFTA award-winning studio known for producing films, series, games, and interactive entertainment. Consumers are most familiar with the studio’s work on Wallace & Gromit, Shaun the Sheep, Timmy Time, and Morph.
The two companies gave consumers a sneak peek of the upcoming collaboration via a YouTube Short. The 10-second clip, which showcases stop-motion stylings of the iconic Poke Ball, has collected over 4,000 views and 900 likes within its first hour of launching.
“This is a dream partnership for Pokémon. Aardman are masters of their craft, and we have been blown away by their talent and creativity. What we have been working on together ensures our global Pokémon fans are in for a treat!” says Taito Okiura, VP of Marketing and Media at The Pokémon Company International.
“It’s a huge honor to be working with The Pokémon Company International — we feel sincerely privileged to be trusted with bringing their characters and world to life in a brand-new way,” says Sean Clarke, Managing Director of Aardman. “ Bringing together Pokémon, the world’s biggest entertainment brand, together with our love of craft, character, and comedic storytelling, feels incredibly exciting. Aardman and TPCi share an emphasis on heritage and attention to detail, as well as putting our fans and audiences at the heart of what we do, which we know will steer us right as we together create charming, original, and new stories for audiences around the world.”
While little is known about the project, the companies will share more information on the collaboration in the future. To learn more about Aardman animation, visit www.aardman.com.
