Pop Mart is launching its new “Unleash Your Inner Athlete” campaign with an online activation on its website.
The highlight of the campaign is the LABUBU Rhythmic Gymnastics Figure. This figure features LABUBU dressed in a sparkly silver outfit as she extends herself in the air doing gymnastics. This figure rotates on its golden base, so collectors can display it multiple ways.
The campaign also features a LABUBU limited-time matching game. Players have five seconds to memorize the positions of cards before starting the game, then have 30 seconds to match all of the cards. If players successfully match all six pairs, they win a prize! Prizes include artist-signed postcards, the ability to purchase the LABUBU Rhythmic Gymnastics figure, LABUBU giveaways, and more.
The Unleash Your Inner Athlete campaign runs from now until Nov. 29 at popmart.com.
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