Toy Industries of Europe (TIE) reveals winners of the fifth edition of the Play for Change Awards. These European Awards celebrate outstanding efforts by toy companies committed to improving children’s well-being and preparing the next generation for a better future.
This year, we saw some of the most impressive initiatives and toys in the Awards’ history. While making these decisions was difficult, it’s inspiring to see the toy industry’s dedication to shaping a more inclusive, sustainable, and thoughtful future for children. Congratulations to all the winners!”
Diversity & Inclusion Category
For initiatives and toys that challenge outdated ‘norms’ of social status, ability, sex, race, or religion.
- Gold Award: The LEGO Group for reimagining its popular FRIENDS universe with a stronger focus on inclusivity and representation.
- Silver Award: Miniland for its Playing Together Project, which creates inclusive spaces for children of different abilities and backgrounds to meet and play.
- Bronze Award: Mattel for updating its portfolio of games to ensure accessibility for children who have difficulty distinguishing between colors.
Life Skills Category
For initiative and toys that prepare children for tomorrow’s world.
- Gold Award: LeapFrog/ VTech for their advanced binoculars that encourage children to explore and connect with nature, both outdoors and indoors.
- Silver Award: SVOORA for its innovative approach to helping young children develop reading and storytelling skills.
- Bronze Award: Fischertechnik for preparing children for the 21st century through hands-on STEM learning.
Sustainability Category
For initiatives and toys that aim to deliver an overall positive impact on the environment.
- Gold Award: PlanToys for its Wave Stacker made from recycled rubberwood and for the company’s broader strong commitment to sustainability.
- Silver Award: Mattel for its Fisher-Price Planet Friends line, which uses post-consumer recycled plastics, and for sharing knowledge on chemical safety for recycled materials in toys for young children.
- Bronze Award: Smoby Toys for their Smoby’s Life – XL Slide, made from at least 70% recycled plastic.
- Special Recognition Award: The LEGO Group for its impact in engaging and educating children on sustainability and empowering young voices globally.
For more information on the TIE and the Play for Change Awards, visit playforchangeawards.eu/.
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